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Being Successful in International Markets – New CEO of Tesco is Model Example
Tesco recently announced the promotion of Philip Clarke to take over as the next CEO of the Tesco Group. Clarke is a pure Tesco by-product; in fact his first job was part time assistant in a Tesco near...
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Selling across Cultures – Increase Profit and Customer Loyalty
Many people believe that intercultural training courses are only relevant for international assignees, high level global executives or members of multicultural teams wanting to work more effectively...
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Cross-Cultural Differences – Chinese Audience Gives Two Thumbs Up
A recent survey showed that Chinese and American film reviewers had rather different responses to the same or similar films. Chinese comments were more subtle and kind towards mediocre productions,...
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‘The New Mainstream’ – A Multicultural Consumer Population
“Numbers are the way we make decisions now” said Census Bureau Director Robert Grove in a recent interview with Guy Garcia, multicultural consumerism expert. The two speakers commented on the American...
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Is Cultural Sensitivity Training the Key to Successful Global Marketing?
Global marketing is now vital for international firms wishing to sell their products abroad. While most international companies conduct thorough research and market surveys, they often fail to consider...
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Fortnum & Mason is Headed to China – The Risks and Benefits of Doing Business...
According to the London Evening Standard, the renowned British grocer Fortnum & Mason, often branded as the “Grocer of the Royal Family”, is currently looking at opportunities to do business in...
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Global Marketing – Making and Selling Movies across Cultures
In recent years the once ascending star of Asian cinema, Bollywood, is increasingly making its mark on foreign markets while Hollywood’s hit engine is losing traction in the East. Some of Hollywood’s...
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